Car Commercial Fan Car commercials categorized

Jeremy Lin and Volvo Cars Marketing Deal: Press Conference Intro 3.19.2012

Jeremy Lin speaks at 6:30. www.volvocars.com This is the Full Press conference featuring Jeremy Lin and his marketing deal with Volvo Cars.盟英豪-創格局-籃壇新銳林書豪-沃爾沃汽車全球首簽www.bloomberg.com Jeremy Lin of the New York Knicks signed a two-year contract to promote Volvo Cars in China and the US Lin, a 23-year-old Harvard University graduate, sparked the phenomenon that became known as Linsanity after he took over as the Knicks' starting point guard last month. His play helped get the Knicks back into playoff contention while boosting the team's television ratings, ticket prices and shares. "He has become a global cultural phenomenon," John Maloney, president and chief executive of Volvo Cars of North America LLC, said at a news conference today in New York. Lin, the first Taiwanese-American to play in the National Basketball Association, will appear in his first television commercials for Volvo after the NBA season ends. He'll be used in promotional materials immediately, company officials said. "Growing up, I never had the super luxurious cars or watches or whatever it may be," said Lin, who added that he doesn't currently own a car while living in New York. "Being able to find a car company that has high quality but is also affordable and relatable was very important to me." Zhejiang Geely Holding Group Co. (GEELZ)'s Volvo is betting Lin's popularity will help the company double sales to 800000 vehicles by 2020 in China, the carmaker's fastest-growing market ...