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Chrysler’s Super Bowl XLVI commercial “It’s Halftime in America”

Chrysler rewrites standard for Super Bowl commercials, #1 for second year in a row DETROIT (Tell Us USA) - Again, like last year, Chrysler Group LLC aired a commercial titled "It's Halftime in America" during Super Bowl XLVI. It's a two-minute tribute to America, that featured actor, director and producer Clint Eastwood as our gristled cheerleader. It's a great speech with even better delivery, and the closing lines at the end are inspiring as the year before. Chrysler did not release teasers of the ad this year, so viewers had no idea what to expect from the automaker. The company raised eyebrows prior to last year's big game when word got out that it planned to run a 2-minute ad, which seemed too long and like too big a gamble. But last year's spot, "Imported from Detroit," starring rapper Eminem, was a huge hit for Chrysler and became part of its comeback story in 2011. The latest commercial, which aired just before the second half began, is all about a national comebacks. Eastwood, famous for drawing parallels those that have to come from behind in the second half and people struggling in hard economic times. "People are out of work and they're hurting. And they're all wondering what they're going to do to make a comeback. And we're all scared, because this isn't a game," he says. In the end, he says, the growing strength of Detroit, which seemed near defeat a few years ago, reflects that of the nation. "This country can't be knocked out with one punch," Eastwood says ...