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24Oct/11Off

2011 Lexus “The Hard Way” – Chain

Why set the bar too high? Watch the newest commercial from Lexus to see how taking the hard way inspires absolute confidence.

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  1. come on! drop that chain of cars down!

  2. @rivengle the cars won’t break obviously cuz they are made of steel but they will deform so when you put them back gently on the ground, the alignment will be a little off. Its just a marketing stunt – all cars have tow hooks for transport that are strong enough to support all that weight

  3. @kissmeraas You’re wrong. They’re only attaching the chain between the cars, they’re not attaching the cars to one long chain. The cars have to support their own weight, along with the other cars’ weight.

  4. @anthonygreek15 that sounds scary lol i sure thats like 9k rpm

  5. I replayed 0:21-0:24 like 10 times. That’s how a car should sound!!

  6. nw-tv.ru

  7. Рекламные видеоролики

  8. Confidence is sexy

  9. confidence baby

  10. @theoriginalstig7 one with confidence, weren’t you listening

  11. @VooDooXII just sayin an lfa is 300k if that wire breaks that guy is fucked i love imports its just i do not like seeing them ruined

  12. @theoriginalstig7

    Any “idiot” who has confidence in Lexus, hahaha.

  13. @rivengle Wow. If I’m stupid, you must be brain dead. Try learning to read. They’re showing off the strength of their cars, but like I said in my previous comment, you could do the same stunt with any old vehicles as long as the chains and crane are strong enough. So as an advert, it’s a FAIL!

  14. @jc2pb4jc2tk2 its a real value giving the technology and years in development the LFA went through. Plus its a Lexus, it goes through rigoruous testing just look at the videos. I am so impressed how theey are made, they put alot of hard work and effort into thier products. That is why we love it.

  15. @Dragon1425 it’s not. how stupid are you people commenting on this video?

  16. @kissmeraas wow. you’re stupid.

    lexus is an automobile manufacturer. and only an automobile manufacturer.

    by using common sense, you could deduct that the “steel” in this commercial is within the automobile itself, which is a lexus.

  17. @noHiwayOpTn a 2010 Lamborghini Gallardo is about 250k in Canada, LFA is about 350k ?

  18. Er…So Lexus makes steel cable, or is cranes?!

    You could do this with a load of scrap cars, or even tractors if you wanted?!

    Lexus – The Car Is Irrelevant.

  19. @2011TOMCAT Nope: Lexus Fuji Apex

  20. best cars ever!

  21. I thought the crane carrying the first Lexus car would lift it so high up & drop it free falling to the ground to ascertain its durability/ruggedness(?). Alas, na lie!

  22. I thought the crane carrying the first Lexus car would lift it so high up & drop it free falling to the ground to ascertain its durability/ruggedness(?). Alas, na lie!

  23. I thought the crane carrying the first Lexus car would life it so high & drop it fee falling to the ground to ascertain its durability/ruggedness(?). Alas, na lie!

  24. i get this commercial, lexus is so confindent in their products, that they willing allowed the lfa to be parked underneath the rest of the lexus cars

  25. the hard way is to build a car that doesnt get recalled every three months


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